Senior Digital / Content & Social Media Marketing Manager – Automotive

Job ID
Marketing - Product Marketing
Pos. Type
Full Time

Company Overview

Wir bei Nuance ermöglichen es den Menschen problemlos mit ihren vernetzten Geräten und der digitalen Welt zu kommunizieren.

Indem wir eine Welt schaffen, in der Menschen auf natürliche und intuitive Art und Weise mit Technik interagieren können, tragen wir dazu bei, dass die Technik dem menschlichen Handeln und Denken immer ähnlicher wird.


Unsere dynamische Technologie verwendet Analysetools und fortschrittlichste Algorithmen, um Gebrauchsgegenstände zum Leben zu erwecken und somit alltägliche Prozesse zu vereinfachen.


Werden Sie Teil unseres Mobile Team… intelligente Systeme für unterwegs. Unsere Leidenschaft gilt der Entwicklung von intelligenten Interfaces, die es Menschen ermöglichen allein mit Hilfe ihrer Stimme mit ihren Autos, Smartphones und anderen Geräten zu kommunizieren.



At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them.  We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.


Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.


Join our Mobile team…intelligent systems now ready for the road. We are passionate about developing intelligent interfaces that enable people to talk to their cars, phones, devices, and other smart “things”.


Job Summary



Summary: Assist in establishing Nuance as thought leader in Automotive Assistants, Artificial Intelligence and Innovative, Multimodal Human Machine Interface for the Automotive Industry by planning and executing a strong global digital marketing and content marketing strategy.



  • Develop and execute content marketing strategy 
  • Drive creation and delivery of powerful content across the organization
  • Drive creation of innovative digital assets 
  • Design and implement B2B digital campaigns across multiple platforms to create community and engage with target audiences in the automotive market
  • Define a web strategy for Nuance Automotive and utilize web analytics and SEO data to optimize the web presence 
  • Formulate and execute social media strategy 
  • Define key performance indicators, analyze and report on performance metrics of digital campaigns and continuously improve campaign performance

NB: This role is an office based role but once the individual is established there will be the option to work from home 1 to 2 days a week



Well established in Digital Marketing, Content Marketing and Social Media Marketing for ideally the Automotive Industry or B2B technology industry


Required Skills:

  • Proven ability working with web content management, marketing automation and e-mail marketing systems
  • Proven story-telling and writing skills, experience in writing blog articles
  • Proven experience in defining and executing digital campaigns
  • Experience in managing marketing agencies and free-lancers
  • Data management proficiency
  • SEM and SEO skills
  • Strong communicator and motivator able to build strong relationships across departments and regions
  • Analytical and strategic thinking, inspired and inspiring, enthusiastic
  • Familiar with the automotive industry, mobility trends and technology trends
  • Excellent verbal and written communication skills in English -


Preferred Skills: 

German language skills preferred

Chinese language skills advantageous though not essential.


Education: Bachelor's or Master's in marketing or business administration, journalism, communication science or other relevant studies





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