Senior Marketing Programs Manager, Enterprise Division

Job ID
Marketing - Product Marketing
Pos. Type
Full Time

Company Overview

At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them.  We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.


Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.


Join our Enterprise team…great customer service starts here. We design virtual assistants for intelligent and effortless customer service helping customers find the information they need using whatever channel they prefer.

Job Summary

Nuance is seeking a Senior Marketing Programs Manager to drive strategy, development and execution of innovative, buyer-focused programs and campaigns to drive leads, pipeline and revenue growth for our omnichannel customer engagement solutions. In this role, you’ll be responsible for translating customer needs into high-performing, impactful campaigns that target buyers at net-new accounts and pave the way for Sales to cross-sell, up-sell and expand our solution footprint within existing customer accounts.

This position requires a deep understanding of B2B demand generation, digital marketing and content marketing best practices; experience developing highly successful inbound/outbound campaigns and content that converts; exceptional writing and editing skills; and a passion for data-driven analysis and optimization of campaign performance and ROI.

If you’re a high-energy, passionate demand generation expert who thrives on making a difference, this is an ideal opportunity for you to join a highly collaborative team in a role that’s pivotal to our success. This position reports to the Senior Director, Marketing for Nuance’s Enterprise Division.



  • Manage strategy, development and execution for integrated acquisition and nurture programs and campaigns to drive lead, pipeline and revenue targets.
  • Develop and/or source high-value content offers aligned to buyers’ stage-specific information needs (white papers, e-books, analyst reports, interactive tools, case studies, Webinars, videos and more) for use in programs and campaigns across a broad range of vehicles and channels.
  • Craft compelling, audience-focused messaging and copy for emails, landing pages, digital ads and other materials.
  • Partner with Product Marketing, Corporate Communications and line of business (LOB) leads to maximize synergy and ROI across demand generation, awareness, thought leadership and product launch activities.
  • Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent projects.
  • Collaborate with international marketing teams on bi-directional sharing of program plans and content to maximize leverage and scale.
  • Forecast, measure, analyze and report on program and campaign ROI, with a focus on driving continuous improvement.
  • Keep pace with demand generation, digital marketing and content marketing trends and best practices; initiate pilots of emerging technologies and approaches for improving lead quality and volume.

Number of Years of Work Experience: 8+ years of B2B lead/demand generation experience with large and/or mid-sized technology companies, preferably some or all in the enterprise software space


Required Skills: 

  • Strong business acumen and ability to quickly master new technologies, markets and buyers
  • Demonstrated ability to prioritize, develop and execute demand generation strategies and plans to support the achievement of business goals
  • Expert in demand generation, digital marketing and content marketing
  • Excellent copywriting and editing skills, including the ability to write for different media and audiences
  • Exceptional project management skills, attention to detail and ability to smoothly manage complex concurrent projects
  • High-energy self-starter who thrives in a fast-paced, deadline driven environment
  • Familiarity with the Demand Waterfall and Sirius Decisions’ core principles, best practices and KPIs/metrics for demand creation
  • Articulate, polished written, verbal and presentation skills
  • High-energy, low-ego and an exceptional team player
  • Able to lead through influence and build consensus via collaboration across all functions and levels in the organization
  • Experience managing agency and freelance relationships
  • Advanced MS Word, Excel and PowerPoint skills
  • Experience with Salesforce and marketing automation systems

Education: BA/BS degree in Marketing, Business, Communications or a related discipline



Additional Information

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.


Nuance Communication Inc.  is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5000 – Human Resources Department and let us know the nature of your request and your contact information.


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