• Digital Marketing Program Manager

    Location US-MA-Burlington
    Job ID
    1-39539
    Category
    Marketing - Product Marketing
    Pos. Type
    Full Time
  • Company Overview

    At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them.  We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.

     

    Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.

     

    Join our Healthcare team...caring for clinicians the way they care for patients. Beyond words. We create technology that lets clinicians capture and document care quickly and easily so they can focus their attention on their patients.

    Healthcare-Hiring-Initiatives

    Job Summary

    The position of Digital Marketing Manager supports the Dragon Professional and Consumer team to drive engagement, leads, sales and demand pipeline via multi-touch and ABM-based digital marketing strategies. As a core member of the team, the Digital Marketing Manager is responsible for helping to develop, implement, track and optimize our digital marketing campaigns across all digital channels. On a day-to-day basis, the Manager uses multiple platforms to execute digital tactics, including display advertising and retargeting, ABM-based marketing, Web personalization, email marketing, in-app advertising, social media, and A/B and MVT testing. The Manager will also measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

     

    If you understand the digital marketing ecosphere, have strong writing and organizational skills, can analyze data and make actionable recommendations, we are looking for someone like you.

    Job Requirements

    • Proven work experience with creating and executing digital marketing campaigns
    • Experience with display advertising and retargeting strategies and programs
    • Understanding of Account Based Marketing tactics and execution
    • Experience developing and executing email marketing and email nurture tracks
    • Experience creating social media content and social media platforms, such as Hootsuite
    • Experience with analytics tools (e.g. Adobe Omniture, Google Analytics)
    • Experience with A/B and multivariate testing methodologies
    • Experience working with Web platforms such as Adobe Experience Manager, Adobe Target, and other content management systems and CRMs
    • Experience in optimizing landing pages and user funnels
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Preferred Skills

    • BA/BS Degree in business management, marketing, computer science or online marketing or equivalent experience.
    • Minimum 3-5 years experience with knowledge of digital marketing and technology, including web analytics
    • Proven work experience with creating and executing digital marketing campaigns
    • Experience with display advertising and retargeting strategies and programs
    • Understanding of Account Based Marketing tactics and execution
    • Strong program management ability
    • Ability to write clear reports and maintain important records
    • Ability to create marketing dashboard reports
    • Ability to translate statistical analysis into a concise, clear business case that management team can understand and execute against
    • Fluency with PowerPoint and Excel
    • Collaborative attitude, ability to work well with team members in a fast-paced environment
    • Great attention to detail
    • Extremely organized and able to prioritize
    • Able to learn new systems and programs quickly
    • Self-motivated and driven

     

    Additional Information

    Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

     

    Nuance Communication Inc.  is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.

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