• Marketing Campaign Manager - Ambulatory

    Location US-MA-Burlington
    Job ID
    1-40031
    Category
    Marketing - Corporate Marketing
    Pos. Type
    Full Time
  • Company Overview

    At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them.  We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.

     

    Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.

     

    Join our Healthcare team...caring for clinicians the way they care for patients. Beyond words. We create technology that lets clinicians capture and document care quickly and easily so they can focus their attention on their patients.

     Healthcare-Hiring-Initiatives  

    Job Summary

    Summary:

    The Marketing Campaign Manager - Ambulatory is responsible for designing, creating, and delivering custom marketing campaigns to support the growth and expansion of our Dragon Medical One solution into the Independent Ambulatory market. They will be responsible for developing multi-touch and multi-channel campaigns that drive hundreds of leads per week

     

    Duties and responsibilities:

    • Manage strategy, development and execution for integrated marketing plan including acquisition and nurture programs, campaigns and events to drive lead, pipeline and revenue targets in the Independent Ambulatory healthcare vertical

    • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics including MQLs, SQLs, Opportunities, and revenue created through leads.

    • Monitor user and buyer journeys to inform marketing strategies, sales strategies, and product roadmaps.
    • Own the relationship with Sales Team and forge strong communication and processes between teams.
    • Orchestrate Account Based Marketing Programs to successfully penetrate Target Accounts
    • Develop all internal and external communications to support the campaigns including email invites, online ad/landing page content and newsletters.
    • Develop and/or source high-value content offers and calls to action aligned to buyers’ stage-specific information needs (white papers, e-books, analyst reports, interactive tools, case studies, Webinars, videos and more) for use in programs and campaigns across a broad range of vehicles and channels.
    • Craft compelling, audience-focused messaging and copy for emails, landing pages, digital ads and other materials.
    • Partner with other Marketing teams in division including Digital Marketing and Solutions Marketing, as well as Product Management to maximize synergy and ROI across demand generation, awareness, thought leadership and product launch activities.
    • Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent projects.
    • Define demand waterfall targets, pipeline contribution, budgets and campaign metrics.  Continually monitor and measure campaigns to improve results, ROI and achieve lead goals.
    • Keep pace with demand generation, digital marketing and content marketing trends and best practices; initiate pilots of emerging technologies and approaches for improving lead quality and volume.

    • Perform tasks related to securing and keeping the products, tools, and processes that you are responsible for securing.

     

    Education:

    Bachelor's Degree in Marketing or related field

     

    Experience:

    8+

     

    Required Skills:

    •  At least five (5) years related marketing experience.
    •  Previous Healthcare experience a plus
    •  Exceptional relationship building, customer service, and communication skills
    •  Experience with campaign management or customer communication software is a plus.
    •  Strong judgment in selecting methods, techniques and evaluation criteria for obtaining results
    •  Critical Thinking Skills- Ability to weigh options and determine methods and procedures on new assignments with minimal supervision
    •  Organizational Ability- can organize information and work flows to meet deadlines, manage expectations and resources.
    •  Communication Skills- must have excellent verbal and written communication skills to interact with internal and external parties on behalf of the organization.
    •  Strong writing and editing skills

     

    Additional Information

    Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

     

    Nuance Communication Inc.  is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.