• Digital Marketing Manager

    Location US-MA-Burlington
    Job ID
    1-43422
    Category
    Marketing - Product Marketing
    Pos. Type
    Full Time
  • Company Overview

    Nuance is the pioneer and leader in conversational artificial intelligence (AI) innovations that bring intelligence to everyday work and life. We deliver solutions that understand, analyze, and respond to people, amplifying human intelligence to increase productivity and improve security. With decades of both domain and AI expertise, we work with thousands of organizations across a wide range of industries.

     

    Join our team! At Nuance, we are constantly reinventing how people connect with technology and with each other. Our AI-powered solutions empower organizations to transform “business as usual.” For decades, the world’s leading financial, healthcare, telecommunications, retailers, and government organizations have trusted Nuance to bring them award-winning solutions that deliver more meaningful outcomes and empower a smarter, more connected world. From clinical speech recognition technologies that free physicians to spend more time caring for patients to real-time intelligence that powers billions of customer interactions, we’re deeply committed to helping organizations push the boundaries of what’s possible.

    Job Summary

    The position of Digital Marketing Specialist will support the Worldwide Digital Marketing organization and help drive leads, pipeline, and revenue for our entire Nuance portfolio. As a core member of the team, the Digital Marketing Specialist will support our Global demand generation efforts, working with Field Marketing Managers and other cross-functional teams to help create and execute creating high-impact, multi-touch campaigns that target decision makers from new prospects to existing customers. This Digital Marketing Specialist will help execute campaigns and tactics using various web-based technologies, content management platforms, and analytics tools.

     

    If you understand the digital marketing and internet development ecosphere, have strong organizational skills, can analyze data and have a great attention to detail, we are looking for someone like you.

     

    Job Requirements

    • Experience with online advertising tactics and platforms, including Google Adwords, display advertising and retargeting
    • Familiarity with web analytics tools and the ability to interpret data for actionable insights
    • Understanding of Account Based Marketing tactics and execution
    • Experience working with web platforms such as Adobe Experience Manager, Google Optimize, and other content management systems
    • Support the development of new web pages, edits to existing pages, and testing those web changes for accuracy and consistency
    • Working knowledge of HTML, CSS and web development and web standards
    • Strong analytical skills and data-driven thinking
    • Proven work experience with creating and executing digital marketing campaigns
    • Ability to collaborate with cross-functional teams and coordination of projects concurrently

    Preferred Skills

    • BA/BS Degree in business management, marketing, computer science or online marketing or equivalent experience.
    • Strong language skills a plus, including knowledge of French, German, Spanish and/or Italian
    • Minimum 5 years of experience with knowledge of digital marketing and technology, including web analytics
    • Understanding of Account Based Marketing tactics and execution
    • Ability to write clear reports and maintain important records
    • Fluency with PowerPoint and Excel
    • Collaborative attitude, ability to work well with team members in a fast-paced environment
    • Extremely organized, great attention to detail, and able to prioritize
    • Able to learn new systems and programs quickly

    Additional Information

    Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

     

    Nuance Communications, Inc. (“Nuance”) is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.

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